Measuring PR Success: Litle More than Media Mentions and Vanity Metrics
In PR, it’s easy to get lost in the glitz of media mentions, headline counts, and how many times your press release gets a thumbs up. But are these the true marks of success? Spoiler alert: probably not. I remember how the CMO of my former employer and myself were knocking our brains out in […]
Oops, I Did It Again: Essential Don’ts in Stakeholder Communication
You know those moments when you feel as if you’ve put on the “dynamic corporate communicator” superhero suit and you’re all geared up to impress with your flair and persuasiveness? Sometimes, I feel I’m wearing that superhero suit, too. Until I don’t… That’s because, every so often, right after you press “send” on a critical […]